Innovative ceramic new marketing model Ceramic that enterprises can test the water group purchase model

In recent years, with the development of the ceramic industry, the marketing method of ceramics is also changing with each passing day. When we walk into some ceramic dealer stores, we are not difficult to find such a phenomenon, many guides are very enthusiastic, but because there are some misunderstandings in their sales model, resulting in orders can not be traded. This is because the sales guide did not apply the sales method reasonably, resulting in 30% to 50% of the sales orders lost.

The following are 6 marketing misunderstandings, shopping guides also need to point "heart", avoiding these misunderstandings may improve performance and enhance product image.

Misunderstanding 1: 

From their own perspective to manipulate the customer guide must change the concept, in the recommendation of products must be customer-centric, avoid in the sales process, from their own perspective to manipulate the customer, forcing customers to accept their own ideas.

Misunderstanding 2: 

Do not look up to small amounts of orders, the shopper always wants to make a large order, so when the customer buys a small amount of goods, the enthusiasm of the shopper is greatly reduced. Moreover, they are not good at using purchasing skills to recommend products to customers.

Misunderstanding 3: 

not grasp the interests of customers in the introduction of products, too urgent lack of pertinency. In fact, most of the rhetoric is ineffective when the benefits are not fully understood.

Misunderstanding 4: 

Explanation of the product is not attractive when the shopper introduces the product, it can not effectively attract the attention of the customer, and the explanation of the product uses cliches.

Misunderstanding 5: 

To say that winning customers does not mean that the ultimate goal of closing sales is to close a deal, not to say that winning customers. Experienced shopping guides know how to tolerate small things.

Misunderstanding 6: 

Many sales assistants think that the key to sales is to have a good product, communication, emotion is not important, they spend a lot of time to develop new customers, but forget a small amount of time to maintain old customers.

In the marketing work of ceramic dealers, each guide should have such a thought: customers can refuse my products, my sales, but will never refuse my care. Only to carry out this sentence to the end, avoid the above six marketing misunderstandings, improve performance, I believe that the above can help the buying guide.